Creative & Design

Marketing Manager

We are seeking a dynamic and strategic Marketing Manager to lead our B2B and B2C marketing initiatives. The ideal candidate will be responsible for developing go-to-market strategies, strengthening brand positioning, executing high-impact campaigns, driving qualified leads, and managing a high-performing marketing team. This role requires a balance of strategic thinking, creativity, and data-driven decision-making to accelerate business growth across multiple customer segments.

Chennai, India Full-time

Position: Marketing Manager
Experience: 3–7 Years
Location: Chennai (Work from Office)

Key Responsibilities

Develop and execute Go-to-Market (GTM) strategies for products, services, and new business initiatives across B2B and B2C markets.
Define and strengthen the company's brand positioning, messaging, and value proposition.
Plan, execute, and optimize integrated marketing campaigns across digital, offline, and event channels.
Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
Develop and execute demand generation strategies to drive Marketing Qualified Leads (MQLs) and work closely with the sales team to convert them into Sales Qualified Leads (SQLs).
Build marketing programs to improve customer acquisition, engagement, retention, and brand loyalty.
Collaborate with Business Development, and Leadership teams to align marketing initiatives with business goals.
Monitor campaign performance, website traffic, lead conversion, and ROI using analytics tools, and continuously optimize performance.
Conduct market research, competitor analysis, and customer insights to identify new growth opportunities.
Manage the annual marketing budget and ensure effective allocation of resources.
Lead, mentor, and manage the marketing team, setting clear goals, monitoring performance, and fostering innovation.
Coordinate with external agencies, creative teams, media partners, and vendors to execute campaigns efficiently.
Prepare and present marketing performance reports, dashboards, and strategic recommendations to management.

Required Skills

Go-to-Market (GTM) Strategy
Brand Positioning & Brand Management
B2B & B2C Marketing
Performance Marketing
Campaign Planning & Execution
Lead Generation & Demand Generation
MQL & SQL Funnel Management
Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads
SEO, SEM & Content Marketing
Marketing Automation & CRM
Marketing Analytics (Google Analytics, CRM Dashboards)
Budget Planning & ROI Analysis
Team Leadership & Stakeholder Management
Excellent communication, presentation, and project management skills

What We're Looking For

2–7 years of experience in B2B and B2C marketing.
Proven track record of developing successful GTM strategies and executing integrated marketing campaigns.
Experience in brand building, demand generation, and performance marketing.
Strong understanding of lead lifecycle management, including MQL and SQL conversion.
Ability to lead teams, manage multiple projects, and work effectively with cross-functional stakeholders.
Strong analytical mindset with the ability to translate data into actionable marketing strategies.
Creative, proactive, and results-oriented professional with excellent leadership skills.